Ask Better Questions
Proof is a communications and marketing agency with curiosity at its core. Together with Proof Experiences and Proof Strategies, we build brands and reputations through deep industry and sector knowledge, weaving together strength and experience in research, public and government relations, experiential marketing, issues management, digital media, advertising, influencer relations, and more.
Our curiosity drives us to Ask Better Questions™ of ourselves and our clients. We believe anyone can ask questions, but few ask the right ones. Better questions change how we approach your business challenges. Better questions allow us to develop insights, strategies, and programs that drive tangible business outcomes. Proof asks better questions because they lead to better answers.
Communications & Digital
Focusing on business objectives that matter, we identify, analyze, and understand client challenges and audiences. We develop creative communications and digital solutions that show impact through evidence and measurement.
We drive business results by creating compelling face-to-face interactions between brands and the people that matter most to them. Done well, these experiences result in deep emotional connections and greater brand loyalty.
They had a majority stake in the market with a focus on quality, but it wasn't enough.
Everybody drinks water, so we knew this was a campaign with potential for mass appeal