A communications and marketing agency with curiosity at its core
We build brands and reputations by matching experienced industry knowledge with deep curiosity so we Ask Better Questions™ of ourselves and our clients. Because better questions lead to better answers. And better answers, lead to better business outcomes.
Trusted relationships coupled with our senior team's strong leadership and insatiable curiosity keep us, and our clients, on the right track. There is no substitute for the experience they possess and the examples they set.
Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago. Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.
Prior to founding the Proof organization, Bruce was Executive Vice President at an international public relations agency, where he developed the firm’s first Code of Ethics. His commitment to the environment and corporate social responsibility resulted in Proof becoming the first North American marketing firm to be carbon neutral in 2008. In 2010, the company was named the #1 workplace in Canada by the Great Places to Work Institute.
Bruce holds a B.A. and M.A. from the University of Toronto and as an active volunteer is Chair of the National Board of the Nature Conservancy of Canada.
Executive Vice President and General Manager, Toronto
Josh is a communications veteran with over two decades of experience supporting some of the world’s leading brands. As Executive Vice President and General Manager at Proof, Josh brings a wide range of communications experience and expertise to clients in the areas of corporate communications, media training, brand building, issues management, stakeholder relations and multi-disciplinary program planning. Josh has provided voluntary service to the Toronto Community Foundation and the Toronto City Summit Alliance’s “Greening Greater Toronto” initiative. Josh’s work is infused with passion and creativity, earning Proof and its clients over a dozen marketing awards, and even two entries in the Guinness Book of World Records.
Senior Vice President, Health & Wellness
Vanessa Eaton is a health care communications specialist with over 18 years of experience. As the Health & Wellness practice lead at Proof, Vanessa collaborates with clients to build integrated strategies that engage, educate and influence stakeholders, ranging from the public, patients and caregivers, health care professionals and government. Vanessa serves both the profit and non-for-profit health and wellness sectors and is known for her open-minded approach, progressive thinking, and insatiable appetite for results.
Senior Vice President, Digital & Consumer Marketing
Steve Acken is a 20+-year strategic communications veteran specializing in digital and consumer marketing integration for today’s connected brand. He oversees the Digital & Consumer Marketing practice at Proof, and helps companies to establish their strategic course through the right balance of earned, owned and paid channels, while delivering measurable programs that ladder back to business KPIs.
Working with clients to create experiences that transform the relationship between their brand, their customers and the cultural trends around them, Steve and his team plan and launch engaging programs that solve true business challenges.
Steve believes the key to building strong customer relationships begins with understanding audience needs and responding in a purposeful way through content that creates value, builds awareness and drives action.
Senior Vice President, Corporate & Finance
Communicating messages in clear, compelling ways that resonate with multiple stakeholders is part of what makes Melody quickly become a part of any client team. Melody’s varied experience covers many facets: strategic planning, integrated communications, media & influencer relations, stakeholder campaigns and crisis & issues management. Her career spans both the B2B and B2C spaces, which allows her to apply many best practices to enable client success. Often her clients are in highly regulated environments, which requires a deep understanding of governments and policy implications.
Melody is a Durham College Alumna of Distinction and an Ontario Premiers Outstanding College Graduate nominee. She has also won numerous awards from IABC and CPRS throughout her career.
Senior Vice President, Government Relations
Beginning as a campaign volunteer in university, Greg spent almost 15 years immersed in Canadian politics at the provincial, municipal and federal levels, including as an advisor to senior cabinet ministers, and providing media relations assistance for the Office of the Prime Minister. Named twice to the “Top 25” Parliament Hill staffers list, he moved to the private sector in 2008, and has been and has been named frequently to their list of Canada’s Top 100 Lobbyists, most recently in 2017.
Greg has led Proof’s government relations practice since 2010. In addition to his professional experience, Greg is known for his political media commentary, weekly on CTV’s Power Play, as well as a Huffington Post podcast contributor and with various other media outlets.
Senior Vice President, Technology & Internet Services
Working with global companies, Canadian organizations and local start-ups for the last 18 years, Vanessa’s passion is shaping a brand’s image, articulating a company’s broader purpose among various stakeholders and helping drive business growth.
As Technology & Internet Services Practice Lead at Proof over the last five+ years, Vanessa leads her team of specialists to develop integrated communications programs for prominent technology and digital lifestyle brands, constantly evaluating results to ensure the team is delivering outstanding ROI.
Senior Vice President, Head of Strategy
As Senior Vice President, Head of Strategy, Andrew achieves results for clients by identifying, designing and executing integrated experiences to understand, connect and engage with audiences in a meaningful way. It’s his role to develop and execute integrated and measureable communications plans rooted in customer insights, market research and defined business priorities, through owned, earned and paid media channels.
Andrew is happiest when collaborating with smart and talented people to create experiences that enrich people’s lives: creative that inspires and delights; digital products that provide value and utility; connecting with consumers by being relevant and responsive.
Senior Vice President, Client Relationships
Liz Carson has more than 20 years of communications experience of helping brands grow. As an integrated communications specialist, Liz helps brands tell their stories, create a stronger strategic presence and deliver a consistent and compelling narrative across all channels. Her expertise and passion points include integrated planning, strategy rooted in insights, influencer marketing and optimizing growth.
From start-ups to global brands, Liz works across a wide-variety of sectors from B2B to B2C including well-known leaders such as Johnson & Johnson, Catelli, and Panasonic to key stakeholders such as Dieticians of Canada, Special Olympics and Breakfast Clubs of Canada.
Liz is at her best when collaborating to solve new challenges, developing new relationships, navigating the evolving influencer landscape and contributing to the overall growth of a business.
Senior Advisor, Corporate Development
Hugh has over 25 years of senior leadership in building integrated communications strategies. Hugh specializes in the overall program design of campaigns ensuring they have measurable goals and objectives that are dedicated to reaching your target audiences with a successful outcome.
Prior to joining Proof, Hugh was the CEO of Mansfield Communications where he successfully ran agency operations throughout North America for close to 24 years.
Hugh has a BA from York University, a diploma in Political Science and Economics from TFAS (Georgetown University), Certificates in Enterprise Data Management, Digital Marketing (U of T), and a certificate in Commercial Real Estate (Cornell University). Hugh currently sits on the advisory board for the Rotman School of Management’s MMA program (U of T).
Senior Vice President, General Manager, Washington, D.C.
Mimi Carter heads the U.S. office of Proof. She has been both a nonprofit and agency leader in her 20+ year career; her communications work with clients has centred on everything from education, arts, and health-science, to technology and financial services.
Mimi’s deep background in traditional media, reputation management, and crisis communications has helped her lead initiatives for many major U.S. brands. She also has deep expertise in content marketing, creative collateral development and online advertising.
Since heading the U.S. office, Mimi’s team has secured five national awards for Facebook Engagement, Digital Marketing and Online Placement, among other categories.
Senior Vice President, Managing Director, Montreal
Silvie Letendre is a fully bilingual, accomplished communications professional with over 25 years of experience from both the agency and client side, including 16 years working for global companies based out of Montreal. Silvie oversees the Montreal-based office of Capital-Image, the Quebec partner of Proof for over 20 years.
Strategic, business savvy, customer-focused, and highly seasoned on issue & crisis management, Silvie has successfully spearheaded countless PR campaigns in support of iconic brands over the years. She has also led innovative programs that tap into celebrities and key stakeholders to support business objectives and grow market share.
Corporate Social Responsibility
The concept of the triple bottom line (the success of our company, our team members and our community) has always guided our thinking and the records show our company has done well by doing right.
Team Member Success
Team Member Success
“I’ve taken courses to help develop both my personal and professional skills. I really appreciate that Proof is investing in my continued growth.”
Lindsay Barnes, Senior Consultant
"We've established a green culture that influences how we do business as well as our everyday habits both in the office and in our personal lives. It's a team effort and everyone takes great pride in reducing our environmental impact and maintaining our green practices."
Colleen DeVan, Manager
"Second Harvest is very grateful to Proof and its employees for their ongoing generosity in time and funds, which allows us to continue rescuing and delivering food for those in need."
Jo-Anne Sobie Executive Director, Second Harvest
“Proof provides a full paid day every year to volunteer at a registered charity of our choice. It makes me proud to be part of a team that supports community involvement. I spent my Charity Day building houses with Habitat for Humanity and it was so rewarding to know that my contribution would help a family in need move into a new home.”
Robbyn Walsh, Digital Health, Senior Consultant