Bruce MacLellan

Bruce MacLellan's career in public relations and public affairs extends more than 25-years and has included diverse challenges and assignments for governments and leading companies. These range from NATO meetings in Europe to environmental issues in North America as well as a bevy of corporate and product marketing assignments. A keen conservationist, he has volunteered with the Nature Conservancy, local heritage protection groups and other organizations that get him outdoors and among the trees. He likes the Toronto Maple Leafs, too. As founding President of Environics Communications, the firm has grown revenue steadily since inception and added related businesses, but also builds a strong social and environmental bottom-line, becoming carbon neutral in 2008.

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It is well documented that in addition to Canada’s Indigenous population, our country is a nation of immigrants. Sadly, our new research shows dangerously low trust levels among Canadians in the immigration system and the handling of refugees. Immigration is too important to lose public confidence. Leaders have a choice: stem the decline and become […]

Canada is at an inflection point.  Leaders have a choice: stem the decline and become trust builders or set the house on fire and become trust destroyers. This rather blunt assessment is our conclusion based on the 2019 Proof CanTrust Index findings. With four years of tracking, our 2019 study found that the average trust […]

For a third year, the Proof Inc. CanTrust Index has provided a perspective on trust in our country from a distinctly Canadian perspective. Our made-in-Canada trust study digs deep into what makes our country unique, including larger samples of new Canadians and Québec residents, as well as evaluating trust for specific Canadian institutions such as […]

We’ve been talking about the imperative to change and evolve at our agency for almost a decade now.  The message to our team members is to be uncomfortable and push your self to try new things and add new skills. As we did this, we continued to grow at a healthy rate each year, add […]

Our firm’s examination of trust in Canada and around the world reveals a continued mix of gainers and losers. Some leaders are adroit at building trust while others could not be clumsier in shattering it. It’s an issue for every organization and across the global political structure. Trust levels in some countries have been connected […]