Natalia Smalyuk is a world traveler curious about people, places, ideas, brands and the Global Village. Her career spans 15 + years in global and boutique agencies, broadcast media, business and international development. What Natalia does best is tell compelling stories, translating the complex into the simple to engage the right audiences with the right message through the right channels. Over the years, she has counselled many complex organizations in diverse geographies to build value, reputation and bottom line. While she has extensive experience in all areas of public relations, her distinct competencies are strategic communications planning, branded message and thought leadership development, media relations, and crisis communications. Outside of work, Natalia loves hanging out with her friends, hiking and travelling. She’s the happiest when she’s up in the air – in between continents and cultures.