Capabilities

We help organizations establish, or re-establish, their brand positioning in market. We define a brand's purpose in relation to audience needs, and take a customer-first approach to plan and deliver integrated marketing programs for today's connected consumer.

Coalition building can help raise the profile of an issue with policymakers. We help clients identify potential partners, and collaboratively align their strategic messaging to advance a subject with government officials.

Social media channels are ripe for conversation, and our team of experts make sure our client's brands are properly represented. We manage the back-and-forth with brand audiences, ensuring communications are done in the correct voice, in adherence to proper guidelines, and in keeping with ethical practices in this ever-evolving space.

Guided by strategy, we create, distribute and promote content to ensure our clients' message is reaching its intended audience through the platforms they use and trust. Through this approach we build relationships, motivate behaviour, and guide conversation.

How can we take a single strategic insight and turn it into a game-changing idea? This question often keeps our creative directors, writers, designers, videographers and editors up at night, and guides our creative execution - which consistently exceeds our clients' expectations.

Our team brings decades of crisis-preparedness planning and crisis-management experience. In the social media age, organizations need to be prepared to act swiftly and confidently to protect their reputation.

Sometimes a client's most important audience lives inside their four walls, but knowing how to best engage with them isn't always evident. Our team's experience crosses multiple sectors, allowing us to build the right team to meet your internal communications challenges.

Government decisions can quickly impact your bottom line. We interpret and analyze the language of the federal, provincial and municipal governments to realize meaningful, mutually beneficial outcomes. And always with an eye on the bottom line.

Our strategic, insight-based approach to influencer marketing builds authentic relationships and earns trust with the right voices, who amplify brand messages and drive real business results.

We work closely with our clients to understand what they want to measure, why they want to do so, and how they'd like to see the findings. Our in-depth listening and analytics programs, coupled with our tailored approach, ensure clients get the information they need, in the format that suits them best.

Canadians still trust news media as an important source of information, and smart brands don't ignore their credibility. Our team knows how to craft stories that engage journalists, and how to approach them in ways that drive coverage.

We build paid media plans that support our clients' broader business strategies and goals. We take a data-driven approach that can include - but isn't limited to - Display, Programmatic Display, Search, Social, Native, Video, and Mobile.

We take a multi-dimensional, earned-media approach to building trust that combines experience with knowledge to deliver new thinking, creativity, and results.

We tap into fact-based, real-world learning to produce insights that drive strategy. Better questions lead to better decision making, and help our clients better connect with their intended audience.

When used properly, social media channels can be extremely successful vehicles through which clients and brands can promote products and services. We help clients determine the platforms that best suit their needs and develop the approach that will drive sales.

When an announcement affects multiple vested individuals or groups, proper communication is essential. We know how to prepare, package and pace communications that will impact various audiences, and assist clients in ensuring their approach hits the mark.

Whether you're looking to produce a 15-second social video or a nationally-broadcast television spot, our team of scriptwriters, producers, directors, videographers, and editors create content that breaks through.

Proof is working with organizations and executives to communicate critical messages to the public, stakeholders, employees and government through the current stage of the COVID-19 pandemic, while future-proofing their brands for an eventual resolution.

The best way to manage an issue is to be prepared before it happens. Proof audits, develops, tests and refines crisis protocols for every risk to swift and skillful management for any situation.

With Proof, you’ll never face a crisis alone. We’ve supported clients through pandemics, natural disasters, labour disruptions, product recalls, data breaches, cyber attacks, services failures, litigation, environmental contaminations, executive departures, job site accidents, hostile takeovers and workplace crime and terrorism, among other crises.

During a crisis, sound employee communication plays a crucial role in both an organization’s reputation and the continuity of its business. It also dictates the loyalty and engagement of employees afterwards. Our internal communications experts bring the latest tools and techniques to support your people and retain their trust.

An organization’s most important voice through a crisis is its leadership. Proof helps leaders relay key facts, alleviate fear and build trust by communicating competence and integrity.

Our team of experts navigates swiftly and skillfully across all social media platforms, providing 360-degree support to organizations in need, from monitoring to strategic counsel to turnkey community management.

Today, the news cycle has shrunk from days to minutes. Organizations need distant early warning capabilities that can detect, evaluate and respond to risk. Proof’s team harnesses human judgement, artificial intelligence and predictive analytics to make the right decisions to manage and contain risk.

How an organization communicates with government, regulators and authorities throughout a crisis can dramatically affect its ability to access support, as well as have a lasting impact on its relationship with this important channel. Proof’s team includes veteran political and government staff with the connections and experience to the decision makers that matter.

We provide support to clients to develop positioning strategies, briefs and witness appearances for budget processes, committee hearings and other government consultations.

The legislatures have their own media ecosystems with their own journalists. We work collaboratively with clients to create communication tools that target journalists and influencers, including op-eds, press releases, letters to the editor and blog posts.

Coalition building can often help raise the profile of an issue with policymakers. We help our clients identify potential partners to work with on aligning their strategic messaging to advance a subject with government officials.

When government committees examine issues that are important to our clients, we help them to prepare and submit effective briefs, as well as prepare witness statements for clients that appear before a committee.

Every organization or business is vulnerable to crises. We help clients develop pre-crisis management plans as well as the creation of rapid response plans after a crisis hits through the development of key messages, training spokespeople for interviews and engaging with media outlets to help protect our clients' reputation.

We are seasoned event experts who have experience coordinating myriad parliamentary receptions, panel discussions and conferences. We work collaboratively with our clients to customize events that reflect their vision and fits their budget.

Through our extensive experience with federal politics, we build customized government relations strategies for clients to help them achieve their goals.

Through our multi-partisan networks, we offer our clients in-depth analysis relevant players and government priorities. We keep track of what is going on and provide updates on government legislation, media coverage and the calendar ahead.

We prepare your organization with tools to engage with government by helping organize meetings with political officials. We plan and coordinate lobby days at the provincial and federal levels to maximize your engagement with decision makers.

Being in front of a camera is not a natural experience for most people. We provide training for our clients to help them master media interviews (whether it be on camera, over the phone or on the radio) by ensuring your key messages are effectively communicated.

We analyze government policies that matter and provide regular policy briefs to our clients that provide comprehensible updates on what is going on in federal and provincial politics.

In addition to federal government relations, we have extensive experience working with provincial and territorial legislatures, with specialized expertise in Quebec.

We help our clients to be credible and persuasive with government, creating the necessary opportunities to become subject matter experts, as well as how to be in the right place at the right time.

We draft speeches that best convey your message to your audience, whether it be stakeholders or government officials. We also provide our clients with presentation preparation in advance of speaking engagements.