What We Do
Brands and organizations need to deliver unified messages across all audience touchpoints, and our teams of sector specialists bring a deep understanding and years of experience to each client project. It’s how we develop insights, strategies and programs that drive impact against our clients’ business objectives.
Corporate & Financial
Senior Vice President, Corporate & Finance
Reputation matters. Now more than ever, customers, investors, employees, stakeholders, and influencers have the power to affect a business or brand – for better or for worse. We provide a full spectrum of corporate reputation management counsel and marketing services to organizations, from thought leadership to audience motivation to issues management.
Digital & Consumer Marketing
Senior Vice President, Digital & Consumer Marketing
To capture attention, people need to care. We take a customer-first approach to plan and deliver integrated-marketing programs for today’s connected consumer – helping brands share their stories through the trusted voice of earned, owned and paid-media platforms. We influence the conversation and drive action through high-performance content and multi-channel programs that connect the dots. We use our integrated capabilities to solve brand challenges that deliver both upper and lower funnel business results.
Health & Wellness
Senior Vice President, Health & Wellness
The world of healthcare is rapidly changing. We meet our clients’ needs with senior-level led, integrated teams of health and wellness communications specialists with deep sector expertise in public relations; patient, public, HCP and stakeholder engagement; GR and patient access; and finally, research – with digital engagement strategies throughout. We understand the special nuances of health, wellness, and pharma. We believe in putting senior teams on our clients’ business, addressing challenges creatively, and developing measurement frameworks to help prove we’re impacting business outcomes.
Technology & Internet Services
Senior Vice President, Technology & Internet Services
Technology is at the heart of how people live, work and play. From powerful smartphones and cloud computing to the Internet of Things, our Technology & Internet Services Team intimately understand all the forces at work. What we like most – and do best – is build relationships for leading B2B and B2C brands with compelling content that drives their business forward.
Communications & Digital
Focusing on business objectives that matter, we identify, analyze, and understand client challenges and audiences. We develop creative communications and digital solutions that show impact through evidence and measurement.
Brand Planning & Strategy
We help organizations establish, or re-establish, their brand positioning in market. We define a brand's purpose in relation to audience needs, and take a customer-first approach to plan and deliver integrated marketing programs for today's connected consumer.
Coalition building can help raise the profile of an issue with policymakers. We help clients identify potential partners, and collaboratively align their strategic messaging to advance a subject with government officials.
Social media channels are ripe for conversation, and our team of experts make sure our client's brands are properly represented. We manage the back-and-forth with brand audiences, ensuring communications are done in the correct voice, in adherence to proper guidelines, and in keeping with ethical practices in this ever-evolving space.
Guided by strategy, we create, distribute and promote content to ensure our clients' message is reaching its intended audience through the platforms they use and trust. Through this approach we build relationships, motivate behaviour, and guide conversation.
Creative & Advertising
How can we take a single strategic insight and turn it into a game-changing idea? This question often keeps our creative directors, writers, designers, videographers and editors up at night, and guides our creative execution - which consistently exceeds our clients' expectations.
Crisis Communications & Reputation Management
Our team brings decades of crisis-preparedness planning and crisis-management experience. In the social media age, organizations need to be prepared to act swiftly and confidently to protect their reputation.
Sometimes a client's most important audience lives inside their four walls, but knowing how to best engage with them isn't always evident. Our team's experience crosses multiple sectors, allowing us to build the right team to meet your internal communications challenges.
Government decisions can quickly impact your bottom line. We interpret and analyze the language of the federal, provincial and municipal governments to realize meaningful, mutually beneficial outcomes. And always with an eye on the bottom line.
Our strategic, insight-based approach to influencer marketing builds authentic relationships and earns trust with the right voices, who amplify brand messages and drive real business results.
We work closely with our clients to understand what they want to measure, why they want to do so, and how they'd like to see the findings. Our in-depth listening and analytics programs, coupled with our tailored approach, ensure clients get the information they need, in the format that suits them best.
Canadians still trust news media as an important source of information, and smart brands don't ignore their credibility. Our team knows how to craft stories that engage journalists, and how to approach them in ways that drive coverage.
We build paid media plans that support our clients' broader business strategies and goals. We take a data-driven approach that can include - but isn't limited to - Display, Programmatic Display, Search, Social, Native, Video, and Mobile.
We take a multi-dimensional, earned-media approach to building trust that combines experience with knowledge to deliver new thinking, creativity, and results.
Research, Analytics & Insights
We tap into fact-based, real-world learning to produce insights that drive strategy. Better questions lead to better decision making, and help our clients better connect with their intended audience.
Social Media Marketing
When used properly, social media channels can be extremely successful vehicles through which clients and brands can promote products and services. We help clients determine the platforms that best suit their needs and develop the approach that will drive sales.
When an announcement affects multiple vested individuals or groups, proper communication is essential. We know how to prepare, package and pace communications that will impact various audiences, and assist clients in ensuring their approach hits the mark.
Whether you're looking to produce a 15-second social video or a nationally-broadcast television spot, our team of scriptwriters, producers, directors, videographers, and editors create content that breaks through.
Crisis Communications & Reputation Management
Trust takes years to build but can be destroyed in moments by a mishandled issue. This risk is compounded today by the COVID-19 pandemic, as leaders are forced to make snap decisions affecting mission critical functions while delivering clear communications to audiences. Proof brings decades of crisis preparedness planning and management experience to help organizations skillfully navigate issues to build and protect trust.
Proof is working with organizations and executives to communicate critical messages to the public, stakeholders, employees and government through the current stage of the COVID-19 pandemic, while future-proofing their brands for an eventual resolution.
The best way to manage an issue is to be prepared before it happens. Proof audits, develops, tests and refines crisis protocols for every risk to swift and skillful management for any situation.
With Proof, you’ll never face a crisis alone. We’ve supported clients through pandemics, natural disasters, labour disruptions, product recalls, data breaches, cyber attacks, services failures, litigation, environmental contaminations, executive departures, job site accidents, hostile takeovers and workplace crime and terrorism, among other crises.
During a crisis, sound employee communication plays a crucial role in both an organization’s reputation and the continuity of its business. It also dictates the loyalty and engagement of employees afterwards. Our internal communications experts bring the latest tools and techniques to support your people and retain their trust.
An organization’s most important voice through a crisis is its leadership. Proof helps leaders relay key facts, alleviate fear and build trust by communicating competence and integrity.
Social media management
Our team of experts navigates swiftly and skillfully across all social media platforms, providing 360-degree support to organizations in need, from monitoring to strategic counsel to turnkey community management.
Issues tracking and intelligence
Today, the news cycle has shrunk from days to minutes. Organizations need distant early warning capabilities that can detect, evaluate and respond to risk. Proof’s team harnesses human judgement, artificial intelligence and predictive analytics to make the right decisions to manage and contain risk.
Government relations and public affairs
How an organization communicates with government, regulators and authorities throughout a crisis can dramatically affect its ability to access support, as well as have a lasting impact on its relationship with this important channel. Proof’s team includes veteran political and government staff with the connections and experience to the decision makers that matter.
Government decisions have the potential to impact your bottom line, and quickly. Without active representation at the federal, provincial and municipal levels, you will find yourself left behind.
Budget & Consultation Assistance
We provide support to clients to develop positioning strategies, briefs and witness appearances for budget processes, committee hearings and other government consultations.
The legislatures have their own media ecosystems with their own journalists. We work collaboratively with clients to create communication tools that target journalists and influencers, including op-eds, press releases, letters to the editor and blog posts.
Coalition building can often help raise the profile of an issue with policymakers. We help our clients identify potential partners to work with on aligning their strategic messaging to advance a subject with government officials.
When government committees examine issues that are important to our clients, we help them to prepare and submit effective briefs, as well as prepare witness statements for clients that appear before a committee.
Every organization or business is vulnerable to crises. We help clients develop pre-crisis management plans as well as the creation of rapid response plans after a crisis hits through the development of key messages, training spokespeople for interviews and engaging with media outlets to help protect our clients' reputation.
We are seasoned event experts who have experience coordinating myriad parliamentary receptions, panel discussions and conferences. We work collaboratively with our clients to customize events that reflect their vision and fits their budget.
Federal Government Relations
Through our extensive experience with federal politics, we build customized government relations strategies for clients to help them achieve their goals.
Government Insights & Monitoring
Through our multi-partisan networks, we offer our clients in-depth analysis relevant players and government priorities. We keep track of what is going on and provide updates on government legislation, media coverage and the calendar ahead.
Lobby Days & Legislative Advocacy
We prepare your organization with tools to engage with government by helping organize meetings with political officials. We plan and coordinate lobby days at the provincial and federal levels to maximize your engagement with decision makers.
Being in front of a camera is not a natural experience for most people. We provide training for our clients to help them master media interviews (whether it be on camera, over the phone or on the radio) by ensuring your key messages are effectively communicated.
We analyze government policies that matter and provide regular policy briefs to our clients that provide comprehensible updates on what is going on in federal and provincial politics.
Provincial & Territorial Government Relations
In addition to federal government relations, we have extensive experience working with provincial and territorial legislatures, with specialized expertise in Quebec.
Raising Executive Profiles
We help our clients to be credible and persuasive with government, creating the necessary opportunities to become subject matter experts, as well as how to be in the right place at the right time.
We draft speeches that best convey your message to your audience, whether it be stakeholders or government officials. We also provide our clients with presentation preparation in advance of speaking engagements.