URAC Hires Environics Communications

April 1, 2013

WASHINGTON – April 2, 2013 – URAC, an independent accreditation organization advancing quality and value throughout health care, has hired Environics Communications as its new public relations agency.

Environics will develop and implement a marketing communications campaign including strategic messaging, traditional and social media relations, speaking opportunities, trade show support, development of collateral materials, and potential paid media placements, all in support of URAC’s health care accreditation standards.

“Environics proposed a communications program that was strategic and achievable for our organization, demonstrating an understanding of the increasing demand for accountability in health care and URAC’s unique offerings and expertise in this field,” said Jane Webster, senior vice president of research, development and planning at URAC.

 “URAC is already well-established in providing innovative and in-demand accreditation and benchmarking programs throughout the health care industry.  We’re pleased to help them market their valuable services as the Affordable Care Act continues to drive dramatic changes and increased accountability in the U.S. health care system,” said Dave Groobert, U.S. general manager of Environics Communications.


About URAC

URAC, an independent, nonprofit organization is well-known as a leader in promoting health care quality through its accreditation, education and measurement programs. URAC offers a wide range of quality benchmarking programs and services that keep pace with the rapid changes in the health care system, and provide a symbol of excellence for organizations to validate their commitment to quality and accountability. Through its broad-based governance structure and an inclusive standards development process, URAC ensures that all stakeholders are represented in establishing meaningful quality measures for the entire health care industry. For more information, visit www.urac.org.


About Environics Communications

Founded in 1994 and now with 120 staff in the United States and Canada and annual fee income of more than $15 million, Environics Communications Inc. (EnvironicsPR.com) is a full-service, management-owned public relations and public affairs agency focusing primarily on the association/nonprofit, advanced technology, financial services, health sciences, sustainability & clean energy and consumer sectors.  The firm has won more than 200 awards for client work. Environics has a strong commitment to reducing environmental impact and in June 2008 became the first North American PR agency to be carbon neutral.  The firm has offices in Washington, San Francisco, Toronto, Montréal and Ottawa, and affiliates throughout Europe, the Middle East and Asia.

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 For information, please contact:

Dave Groobert                                                                                                                    Jane Webster

Environics Communications                                                                                      URAC

(202) 296-2002 Ext. 101                                                                                                  (202) 326-3960

drg@ecius.net                                                                                                                    jwebster@urac.org