Proof Strategies

Our Capabilities


Focusing on business objectives that matter, we identify, analyze, and understand client challenges and audiences. We develop creative communications and digital solutions that show impact through evidence and measurement.

laptop, notepad, and coffee on desk

Communications & Digital

Focusing on business objectives that matter, we identify, analyze, and understand client challenges and audiences. We develop creative communications and digital solutions that show impact through evidence and measurement.

Digital Advocacy

Brand Planning & Strategy

Coalition Building

Community Management

Content Marketing

Employee Communications

Influencer Marketing


Media Relations

Paid Media

Public Relations

Research, Analytics & Insights

Social Media Marketing

Stakeholder Relations

Video Production

Search Engine Optimization

Issues Management

life ring floating in water

Crisis Communications & Reputation Management

Trust takes years to build but can be destroyed in moments by a mishandled issue. This risk is compounded today by the COVID-19 pandemic, as leaders are forced to make snap decisions affecting mission critical functions while delivering clear communications to audiences. Proof brings decades of crisis preparedness planning and management experience to help organizations skillfully navigate issues to build and protect trust.

COVID-19 Planning

Crisis Preparedness

Crisis Management

Employee Communications

Executive Presence

Social Media Management

Issues Tracking & Intelligence

Government Relations & Public Affairs

canadian parliament buildings

Government Relations

Government decisions have the potential to impact your bottom line, and quickly. Without active representation at the federal, provincial and municipal levels, you can find yourself left behind.

Budget & Consultation Assistance

Communications Strategies

Coalition Building

Committee Preparation

Crisis Management

Parliamentary & Legislative Receptions

Federal & Provincial Government Relations

Government Insights & Monitoring

Lobby Days & Legislative Advocacy

Media Training

Policy Analysis & Briefs

Raising Executive Profiles

Speech Writing

Federal & Provincial Budget Analysis

Consultation & Committee Submissions

Our Teams

Brands and organizations need to deliver unified messages across all audience touchpoints, and our teams of sector specialists bring a deep understanding and years of experience to each client project. It’s how we develop insights, strategies and programs that drive impact against our clients’ business objectives.

Corporate & Financial

Melody Gaukel portrait

Melody Gaukel

Senior Vice President, Corporate & Finance

Reputation matters. Now more than ever, customers, investors, employees, stakeholders, and influencers have the power to affect a business or brand – for better or for worse. We provide a full spectrum of corporate reputation management counsel and marketing services to organizations, from thought leadership to audience motivation to issues management.

Consumer & Lifestyle

Bunmi Adeoye portrait

Bunmi Adeoye

Senior Vice President, Consumer & Lifestyle

To capture attention, people need to care. We take a customer-first approach to plan and deliver integrated-marketing programs for today’s connected consumer – helping brands share their stories through the trusted voice of earned, owned and paid-media platforms. We influence the conversation and drive action through high-performance content and multi-channel programs that connect the dots. We use our integrated capabilities to solve brand challenges that deliver both upper and lower funnel business results.

Health & Wellness

Jennifer Glickman portrait

Jennifer Glickman

Senior Vice President, Health & Wellness

The world of healthcare is rapidly changing. We meet our clients’ needs with senior-level led, integrated teams of health and wellness communications specialists with deep sector expertise in public relations; patient, public, HCP and stakeholder engagement; GR and patient access; and finally, research – with digital engagement strategies throughout. We understand the special nuances of health, wellness, and pharma. We believe in putting senior teams on our clients’ business, addressing challenges creatively, and developing measurement frameworks to help prove we’re impacting business outcomes.

Technology & Internet Services

Vanessa Cohen portrait

Vanessa Cohen

Senior Vice President, Technology & Internet Services

Technology is at the heart of how people live, work and play. From powerful smartphones and cloud computing to the Internet of Things, our Technology & Internet Services Team intimately understands all the forces at work. What we like most – and do best – is build relationships for leading B2B and B2C brands with compelling content that drives their business forward.

Public Affairs

Josh Cobden portrait

Josh Cobden

Executive Vice President & General Manager, Toronto

The team of public affairs and government relations professionals at Proof Strategies is well-equipped to help companies connect with news media, stakeholders and the right decision makers to build understanding and support.

Government Relations

Greg MacEachern portrait

Greg MacEachern

Senior Vice President, Government Relations

Canada’s multi-level jurisdictions are complex. For many businesses, making a new sale, recruiting fresh customers or charting a path to growth means navigating competing regulations or adapting to new laws. In those cases, understanding how government works and how to communicate with it is key to success. Engaging effectively with government decision-makers is essential for any organization operating in Canada.