Proof Strategies

Leadership Team

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Bruce MacLellan


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Bruce MacLellan is the founding President & CEO of Proof Strategies. His success combines growing thriving businesses with building strong internal cultures of inclusion, empathy and professionalism. His work experience includes the private sector, politics, government and charities and he continues to apply his entrepreneurial thinking to new opportunities for Proof Strategies and our clients. Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to innovate.

Bruce’s commitment to the environment and corporate leadership resulted in Proof Strategies becoming the first North American marketing firm to be carbon neutral (since 2008). The company is also the only communications agency ever to be named the #1 workplace in Canada by the Great Places to Work Institute (in 2010).

Bruce holds a B.A. and M.A. from the University of Toronto. An active volunteer, he is past-Chair of the of the Nature Conservancy of Canada, a Board member of Canada’s National History Society and Chair of the Public Relations Program Advisory Committee at Humber College.

In politics, Bruce has worked in the Canadian government as Chief of Staff to the Minister in National Defence, Solicitor-General and Health. Provincially, he worked as Executive Assistant to the Minister of Culture in Ontario. He has also worked as Executive Vice President at an international public relations agency, where he developed the firm’s first Code of Ethics.