Proof Strategies

Leadership Team

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Liz Carson

Senior Vice President, Client Relationships

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Liz Carson has more than 20 years of communications experience of helping brands grow.  As an integrated communications specialist, Liz helps brands tell their stories, create a stronger strategic presence and deliver a consistent and compelling narrative across all channels. Her expertise and passion points include integrated planning, strategy rooted in insights, influencer marketing and optimizing growth.

From start-ups to global brands, Liz works across a wide-variety of sectors from B2B to B2C including well-known leaders such as Johnson & Johnson, Catelli, and Panasonic to key stakeholders such as Dieticians of Canada, Special Olympics and Breakfast Clubs of Canada.

Liz is at her best when collaborating to solve new challenges, developing new relationships, navigating the evolving influencer landscape and contributing to the overall growth of a business.