Proof Strategies

Leadership Team

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Mimi Carter

Senior Vice President & General Manager, Washington, D.C.

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Mimi Carter heads the U.S. office of Proof. She has been both a nonprofit and agency leader in her 20+ year career; her communications work with clients has centred on everything from education, arts, and health-science, to technology and financial services.

Mimi’s deep background in traditional media, reputation management, and crisis communications has helped her lead initiatives for many major U.S. brands. She also has deep expertise in content marketing, creative collateral development and online advertising.

Since heading the U.S. office, Mimi’s team has secured five national awards for Facebook Engagement, Digital Marketing and Online Placement, among other categories.