Proof Strategies

Leadership Team

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Silvie Letendre

President & General Manager, Montreal

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Silvie Letendre is a fully bilingual, accomplished communications professional with 30 years of experience from both the agency and client side, including 16 years working for large multinationals based out of Montreal. Silvie has joined Capital-Image in 2014 and has become its president in January 2020. She and her team work closely with Proof Strategies, the long-term partner
of Capital-Image, to provide an in-depth expertise of the Quebec market to a large array of clients.

Strategic, business savvy and highly seasoned in corporate reputation and crisis management, Silvie has successfully spearheaded countless PR campaigns in support of iconic brands over the years.
She has also led innovative programs that tap into key stakeholders to support business objectives
and grow market share. Over the years, she has delivered on joint programs with policy and governmental relations experts and has trained corporate spokespersons to help them get ready for media relations campaigns and delicate news announcements. She has also developed numerous internal communications and employee engagement initiatives as well as corporate social responsibility programs.

Silvie holds a BA in Psychology and a minor in Public Affairs from Concordia University. She has completed a Certificate in Public Relations from Université de Montréal and was granted her Accreditation in Public Relations (APR) in 1999. In 2016, she was inducted into the prestigious College of Fellows of the Canadian Public Relations Society.