Canada is seeing cracks in the foundation of trust
Now in its 4th year, the Proof Inc. CanTrust Index is a large and deep study of the trust levels of Canadians and the features that make up Canada. After three years of stability, the 2019 CanTrust Index reveals a significant drop in Canadians’ trust in major institutions, organizations, leaders and many sources of information. Canada is at an inflection point. It’s up to leaders, businesses and institutions to take action and become trust builders.