Proof Strategies

Trust levels are evolving in this pandemic

For more than 5 years, Proof Strategies has been conducting the CanTrust Index as a leading source of knowledge and understanding of trust in Canada. In 2020, we have sampled Canadians three times so far, with our robust annual survey in January and follow-up surveys in May and September. Our data shows a unique Canadian story that is different from the narrative in other countries. We find the pandemic has elevated Canadians to unprecedented heights of trust in doctors and scientists as well as a higher trust in government. Worryingly, our senior leaders in corporations and other places need to do better. In these times of turbulence and transition, organizations have to be designed for trust.

September 2020 Pandemic Update

The 2020 Report and May Update

Past Reports