A public relations & communications
partner with curiosity at its core
For leaders responsible for managing, protecting and building organizations and brands, Proof Strategies is a public relations and communications partner that “asks better questions” to create insight, grow trust and achieve success. Founded in 1994 and now with close to 300 awards for client work and industry leadership, the independently owned Proof family of companies have more than 200 team members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, DC. Proof Strategies collaborates with independently owned WE Communications (formerly Waggener Edstrom), reaching more than 100 additional international markets.
Leadership TeamOur senior team members are hands-on working with clients and bringing decades of experience to solving business challenges. There is no substitute for the experience they possess and the examples they set.
Executive Vice President & General Manager, TorontoVanessa Eaton
Executive Vice PresidentMelody Gaukel
Senior Vice President, Corporate & FinanceJennifer Glickman
Senior Vice President, Health & WellnessGreg MacEachern
Senior Vice President, Government RelationsVanessa Cohen
Senior Vice President, Technology & Internet ServicesAndrew Kinnear
Senior Vice President, Head of StrategyBunmi Adeoye
Vice President, Consumer & LifestyleLiz Carson
Senior Vice President, Client RelationshipsHugh Mansfield
Senior Advisor, Corporate DevelopmentMimi Carter
Senior Vice President & General Manager, Washington, D.C.Silvie Letendre
President & General Manager, MontrealMiriam Lauzon
Senior Vice President and Co-General Manager, MontrealKathleen McGinn
Principal, Director of Trust ResearchJett MacLellan
Special Counsel to CEO
Corporate & Financial
Consumer & Lifestyle
Health & Wellness
Technology & Internet Services
Culture & Community
The concept of the triple bottom line (the success of our company, our team members and our community) has always guided our thinking and the records show our company has done well by doing right.
Great Place to Work
Appearing regularly on the Great Place to Work® in Canada rankings, we were named the #1 workplace in Canada in 2010 and we’re on the 2020 lists for Best Workplaces™ for Women and Best Workplaces™ for Inclusion.
Team Member Success
“A true differentiator at Proof Strategies is the emphasis on continued learning, not only for professional development, but each individual’s personal growth as well. You feel empowered to learn and grow in a way that makes sense for you.”
Kelly Olive, Account Director
"Carbon neutral for over ten years, we've established a green culture that influences how we do business as well as our everyday habits. It's a team effort and everyone takes great pride in reducing our environmental impact and maintaining our green practices."
Colleen DeVan, Manager
"Second Harvest is very grateful to Proof Strategies and its employees for their ongoing generosity in time and funds, which allows us to continue rescuing and delivering food for those in need."
Jo-Anne Sobie Executive Director, Second Harvest
Corporate Social Responsibility
One of the few public relations agencies to publish our own CSR report, our commitment is enduring and serious and you can read more at click here.
"Proof Strategies provides a full paid day every year to volunteer at a registered charity of our choice. It makes me proud to be part of a team that supports community involvement. I spent my Charity Day building houses with Habitat for Humanity and it was so rewarding to know that my contribution would help a family in need move into a new home."
Robbyn Walsh, Account Director