Leadership Team

Lauren McDonald

Director, Digital Public Affairs and Campaign Strategy

Lauren is a digital marketing and public affairs campaign professional. Bringing together the best practices of digital communications and campaign strategy designed to mobilize, shift public opinion and change outcomes for clients. Lauren works with Proof’s Public Affairs and Government Relations team to enhance advocacy efforts using digital tools and persuasive creative assets to run letter writing, and other forms of public advocacy and mobilization campaigns. Lauren joined the Proof Strategies team after working in the Office of the Premier of Ontario as a member of the Premier’s Strategic Communications Leadership Team.