Senior Vice President and Co-General Manager, Montreal
Miriam has a strong background in managing complex communications programs and helps national and international companies increase their presence in Quebec and manage their reputation in the market. She develops integrated communication plans and provides strategic communications and marketing advice to companies and major brands.
She has also contributed to the corporate communication of several companies, supported multinationals in the development and enhancement of their corporate social responsibility programs, and collaborated on a series of brand positioning review exercises. In addition to her client account management, Miriam is co-manager of the agency in Montreal and in this role, she is responsible for business development, day-to-day management of the agency, management of the performance of the agency’s staff, recruitment and training of new employees as well as coaching and mentoring.
A graduate of the Université de Montréal where she obtained a Bachelor’s degree in Communication Science, she was also recognized twelve times provincially and nationally by her peers for public relations projects. She received her Accreditation in Public Relations (APR) in 2014 and her APR maintenance in 2018. She was named Top 40 Under 40 from PR in Canada in 2018. She recently completed a Business Management degree at HEC Montréal.