Proof Strategies

Accenture Canada’s AI Effect Season 2

Accenture
Influencer Marketing, Paid Media, Public Relations
Technology & Internet

Canada has emerged as a frontrunner in the global effort to advance Artificial Intelligence (AI), becoming one of the world’s most extensive AI ecosystems. To demonstrate its leadership in the space, Accenture Canada launched its acclaimed AI Effect Podcast Series, sparking positive discussions around AI and its extraordinary growth and impact. Proof supported Accenture Canada’s launch of the AI Effect Season 2, featuring notable and compelling guests and experts, with a paid social campaign, influencer campaign, email marketing campaign and earned media amplification.